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2025
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08
Gathering Alumni Strength, Continuing the Glorious Chapter: A Visit to Xi'an Alumni Enterprises by the Peking University Guanghua Management School's Tenth Anniversary Camp
Author:
Zhang Chunhao
Unite Alumni Strength
Continue to Write a Glorious Chapter
Peking University Guanghua's Tenth Batch of Entrepreneurship Camp Visits Alumni Enterprises in Xi'an
To deepen alumni communication and cooperation, and promote efficient resource sharing, on August 8, a group from Peking University Guanghua's Tenth Batch of Entrepreneurship Camp visited alumni enterprises in Xi'an. They conducted in-depth explorations into the advanced operational concepts and development strategies of excellent enterprises, seeking new opportunities for development.
During this trip, the exchange group visited three enterprises: Shaanxi Sheng'ao Animal Pharmaceutical Co., Ltd. (hereinafter referred to as "Sheng'ao Pharmaceutical"), Shaanxi Hengde Precision Machinery Co., Ltd. (hereinafter referred to as "Hengde Precision"), and the Hongmeng Intelligent Travel Authorized User Center (hereinafter referred to as "Hongmeng Intelligent Travel User Center").
Focusing on Innovation in Modern Animal Husbandry Enterprises
The first stop was Sheng'ao Pharmaceutical, a leading enterprise in the injection-type animal husbandry industry in Northwest China. As an industry pioneer, Sheng'ao Pharmaceutical adheres to the philosophy of "technology as the guide, quality for survival, and innovation for development," focusing on the research and development and production of injection-type animal husbandry products. The company owns the first veterinary plastic bottle powder injection production line in China, revolutionizing the traditional packaging of veterinary drugs and significantly improving the safety, convenience, and reliability of drug use. Accompanied by General Manager Du Yufeng, the alumni conducted on-site inspections of the digital large-volume infusion workshop and the fully automatic water injection production line, gaining an in-depth understanding of its research and development processes, quality control system, characteristic products, and corporate culture.


At the symposium, General Manager Du Yufeng delivered a keynote report titled "The Path of Innovation and Development of Injection-Type Animal Husbandry Products," systematically introducing the company's core qualifications, development history, and strategic planning. Through detailed case studies, he elaborated on Sheng'ao's practices in technological innovation, industry standard setting, product professional focus, and service system construction, fully demonstrating the company's deep foundation and enterprising spirit in the veterinary drug field.
Leaping to New Heights in Advanced Manufacturing

Hengde Precision is a backbone enterprise in the field of high-end precision machinery manufacturing in Northwest China, long focusing on the processing of precision parts and the research and development of intelligent equipment. Relying on its talent and technological advantages, the company holds multiple invention patents and computer software copyrights. It has become a professional supplier of aerospace precision machinery processing and tooling fixtures, and has participated in the research and development of parts for the domestically produced large aircraft C919 engine, especially the manufacturing of core components such as turbine blades, contributing to the development of China's aero-engines.
General Manager Lei Yu led the alumni on a tour of the production workshop, providing detailed explanations of the technological processes and job technical requirements. She focused on introducing high-end CNC machine tools and some parts awaiting processing, and engaged in in-depth exchanges with front-line technical personnel on core processing technologies. The exchange group was deeply impressed by the company's technological strength and innovative achievements.


At the symposium, General Manager Lei Yu introduced the company's development history, characteristic products, strategic positioning, and industrial layout. She emphasized that the company adheres to the philosophy of "meticulous work, innovation for the future," and through continuous technological iteration and management upgrades, it has gradually grown into an industry benchmark enterprise.
Refreshing Perceptions of the Smart Car Market

Located in the bustling and convenient core area of Xi'an's West Third Ring Road, the Hongmeng Intelligent Travel User Center, which integrates the three brands of Zhijie, Xiangjie, and Zunjie, offers a smart travel space. It encompasses multiple areas, including an exhibition area, a negotiation area, a coffee bar, a delivery center, and an after-sales service center. It serves as a core carrier for Huawei Hongmeng Intelligent Travel's sales leadership and strategic implementation. This center features a full-scenario functional layout, realizing intelligent interconnection between "people, vehicles, and homes." Its technological and intelligent features make it a tangible "future life experience hall." The alumni experienced the test drive service and were deeply impressed by the spacious venue and thoughtful service.


At the symposium, the person in charge, Zhang Weizhao, detailed the development plans of the Hongmeng Intelligent Travel User Center and the Chengcheng Used Car Trading Market. He focused on in-depth introductions of digital management, merchant service systems, vehicle management business processing, the establishment of a credit system, grid management, and car dealer empowerment measures.
Building Platforms and Seeking Common Ground for the Future:
This event not only allowed Guanghua entrepreneurs to gain a deep understanding of the innovative strength and development vision of alumni enterprises, but also built a valuable platform for communication and cooperation. Alumni discussed cutting-edge technologies, shared practical experiences, and sparked intellectual collisions, further deepening their camaraderie and laying a solid foundation for future in-depth cooperation.